Working with Emily and Jordan was a delicious day in the studio. This husband and wife duo created their own flavors of Semifreddo and other tasty treats for their food truck. They have built a life of traveling around, selling products they love! As their company continues to grow, they are available to offer pints in stores like Bridge Street Market here in Grand Rapids, Michigan. The goal for this shoot was to build Semifreddo's brand and utilize the product photography for advertising materials. As you can tell, we had a blast.
We all knew our ascetics aligned when it came to expanding the visual branding of Semifreddo within the first meeting. Working together, we curated a shot list with added time for creativity. They brought to my attention that they would like high quality images of their food truck, so I made sure the studio that we were going to use accommodated their request. Prepping each dish and accessories: Pistachios ready to toss, the sandwich trays whipped cleaned, and freshly branded cookie wafers ready to go. Using their brand guidelines, we ordered specific paper rolls to ensure Semifreddo's image stays cohesive across all media.
You can see from the images I captured, Semifreddo felt confident and prepared to advertise across all platforms. Their website went through a brand refresh, their social media became cohesive, and the sales of their products have significantly increased in just one year.
I had a blast working with Semifreddo and I am excited to work with them again as they continue to expand their menu and grow their company!
Thank you / Elle
"Elevated our Brand
and our Business"
"Working with Elle Design & Photography has been a game changer for our small business. We reached out to Danielle to have product photos taken for our frozen dessert and other items we sell in our food trailer.
From the first meeting I realized by working with her, we would get well more than a few products photos. The pure genuineness and excitement she had for us as business owners and our products is what really sealed the deal. She was able to take our ideas and inspirations and turn them into something even better than we had hoped for.
Working with her helped our business elevate to an actual brand that truly reflects us and our products. Our overall sales in both retail and the food trailer have significantly increased since using her work in our advertisements. 10/10 recommend working with Danielle, it's definitely one of our best decisions we have made for our business. "
